Valerie Morini
Co-Owner, Operating Partner

Valerie is also a Co-owner of MADabolic Cville and MADabolic Charleston, high intensity interval training facilities, and currently Heads the Business Support Services division of Wells Fargo Securities.

Valerie’s athletic background began in competitive swimming and dance, spending 12 years studying and competing with a suburban Philadelphia dance company. After beginning to row (crew) her junior year in High School at The Agnes Irwin School, she transitioned into a rowing career, beginning at Fairmount Rowing on Boathouse Row, and then to the nationally ranked University of Virginia Women’s Rowing team and the prestigious Vesper Rowing Club. She trained and learned from two renowned Strength and Conditioning coaches during her rowing tenure; Jim Ferris and Ed Nordenschild, creating a strong base of functional knowledge, program development, and fundamentals. During her rowing career, Valerie medaled and won several national and international regattas with UVa, Vesper, and the US Pre-Elite team. After a career ending back injury, Valerie continued her education and development in the fitness industry teaching cycle classes in Philadelphia, studying yoga, and exploring the fitness market’s leading techniques and training methods. She has committed to bring only the industry's best to Charlottesville with MADabolic, b:core barre [certified by exhale spa] and the lagree method on the patented megaformer.

On the business side Valerie has developed brand strategy and social/digital marketing campaigns for numerous national clients and local brands. She developed and implemented community growth and ambassador relationship programs for lululemon in the Philadelphia and Carolina markets, as well as MADabolic Inc (corporate franchisors / local level franchisees) during it's infancy as a franchise. Valerie has trained professional athletes, business owners, and undergraduate students on creating strong personal brands and managing personal and business reputations on social and digital media. She currently manages / creates the content for her own healthy lifestyle and fitness blog, Fuel Sweat Grow, as well as the social media/marketing campaigns for MADabolic Cville, MADabolic Charleston, and b:core methods.

Additional Qualifications:

  • barre Certified by Exhale
  • CrossFit level 1 certified
  • TRX certified
  • Attended movenat primal movement workshop (2014)
  • lululemon alumni ambassador
  • Former Pure Barre Charlottesville local owner/operating partner (2011-2013)
  • Certified WOMMA community manager
  • Trained under Ed Nordanschild and Jim Ferris for intensive (6 year) strength and endurance coaching and program design
  • Completed Certification in Strengths Finder: Lead with your Strengths training and development module